Preferring pencil crayons to toys from a very young age, it was inevitable that Justine’s world would be full of her own creations. Refusing to be pushed into a career box, this Alberta College of Art and Design graduate has forged a unique path
in the creative industry. Founded in 2007, The Waking Eye is Justine’s vision; strategically focused, beautifully crafted communication.

Creation from a blank slate is Justine’s passion, and connecting the dots for clients is her specialty. She truly believes in the brands she works with. She excels under pressure and crafts unique solutions in an industry where creativity never stops evolving and the pace never diminishes.

Justine’s eye for detail, enthusiasm for ideas, engaging approach and extensive, conceptually-focused creative work has resulted in successful partnerships with diverse brands and individuals internationally; including Marble Slab Creamery, WestJet, Big Brothers Big Sisters and Beaners Fun Cuts for Kids.