Boutique agency charm with BIG agency results.

The Waking Eye is available internationally:
a call, email, video chat, or in-person cup of coffee away.

Contact Justine Maguire / Creative Director
E blink@thewakingeye.com / T 587.351.6658

We increased customer awareness in cake variety and customization based on their lifestyle and the celebration of everyday occasions. ...
A Cake For Every Occasion
Fruit and beer come together in a spontaneous night of passion. The result: Astrella, a freewheeling love child with a bubbly personality. ...
Astrella Fruit Beer
We created a super fun and fresh look and feel for Canada’s most kid-friendly hair salon that appeals to both Moms and little ones. ...
Beaners Fun Cuts for Kids
We branded BOMA's newest concept; a foundation supporting education and career development in Calgary's commercial real estate sector. ...
BOMA Calgary Foundation
We brought Cabra Consulting's brand and website into the 21st century and gave them a direct and engaging angle. The new cabra.ca rocks! ...
Cabra.ca Rocks
We created an event name and visual language that promotes Marble Slab Creamery's grassroots partnership with Big Brothers Big Sisters. ...
Cones for Kids Campaign
The booklet we designed for the Picture Hanging Kit™ positioned it as a unique one-stop kit to create fun and easy wall arrangements. ...
DecoGuide
We dreamt up a full-scale campaign to introduce an innovative product as the ultimate choice for indulgence. ...
Ice Cream Cupcakes
A sampling of various point of purchase material, posters, in-store displays and signage we’ve created for Marble Slab Creamery. ...
In-Store Displays & Signage
As a response to the market shift towards living a healthier lifestyle, we introduced a light and bright low-fat yogurt campaign. ...
Low-Fat Yogurt Campaign
To introduce these gourmet brownies with an edge, we got cheeky with names, taglines and visual personality for a modern twist on a classic. ...
Not Your Mother’s Brownies
Spanning divisions and media, we developed a cohesive and integrated brand for this cross-country private health and wellness company. ...
RANA
We created a full-scale brand and an elegant website for this budding flower designer that exudes simplicity and individuality. ...
Rebecca Dawn
This diamond studded cross-promotion between Marble Slab Creamery and WestJet Vacations offers up the chance to get rich, for real. ...
Rich & Real Contest
We launched this ice cream into the super premium category while communiicating an artisanal, hand-crafted appearance with vintage style. ...
Super Premium Packaging
A full-scale makeover delivers a posh and professional visual presence for this multi-talented Vancouver based writer. ...
WriterGirlKarin