Brand Development
Graphic Design
Art Direction
Concept Development
Direct to Consumer Advertising
Newsletters
Logo
Message Development
Print Collateral
Educational Material
Stationery
Tagline
Visual Identity Guidelines
Audience Profile
PRIMARY: Men and women 35-60, who are seeking specialized healthcare options. SECONDARY: Healthcare Professionals
Creative Strategy
RANA Respiratory Care Group was a long-term rebranding project spanning 8 divisions and 3 provinces. All of RANA’s collateral was developed to market their unique care-led philosophy and patient services to prospective patients and health care professionals. We devised an integrated system that allowed for diversity among individual divisions while operating under a unified over-arching brand. This system was designed to communicate the look and feel of RANA’s new brand to outline a multi-faceted program to healthcare professionals and patients. Print and online material was designed to extend RANA’s new key messages of liberation, freedom, and optimism; as well as to educate their audiences about unique programs and services.
Comprehensive visual identity guidelines were developed to ensure consistency, diversity, and unity within RANA’s multi-faceted brand. The Waking Eye also worked with Fictiv, the company behind RANA’s website, to ensure that the visual tone of the printed material and each division translated online.
Copywriter
Sherri Fraser
Client Testimonial
“The Waking Eye has supported RANA through a 3 year rebranding project, creating our new brand “look and feel”. Justine has successfully communicated our new brand throughout our healthcare and manufacturing divisions, creating unique, inspiring, thought-provoking materials for our customers and clients. Justine’s enthusiasm, insight and fortitude are invaluable. Professionalism, integrity and excellence form the cornerstones of The Waking Eye. Justine is a true creative, respected partner and valuable resource. We look forward to continuing to grow the RANA brand in partnership with The Waking Eye.”