Art Direction
Graphic Design
Logo
Brand Development
Concept Development
Copywriting
Message Development
Package Design
Label Design
Print Collateral
Audience Profile
The Astrella woman is independent and a little Avant Garde, aged 22 – 30. She’s a trendsetter, seeking out the new and unconventional.
Creative Strategy
Fruit beer is an emerging market and quickly becoming a hot trend. The re-design was based on this idea of fruit vs. beer and smashing two opposing forces together to create something sensational: a white beer and strawberries “love child.” Our concept referenced vintage and retro style elements that appealed to the target audience and jived with the new product name, Astrella, derived from Astrella Celeste, the quintessential 60s love child.