Boutique agency charm with BIG agency results.

The Waking Eye is available internationally:
a call, email, video chat, or in-person cup of coffee away.

Contact Justine Maguire / Creative Director
E / T 587.351.6658


// Knowing your brand inside out is our secret weapon.

We work across categories for a cohesive and memorable experience.

Your brand is more than just a logo; your brand is the way the public views your business as a whole.
In a world where first impressions are everything, are you sending the right message?

That’s where we come in. Whether you’re starting something fresh and new, or looking to give your existing
brand a makeover, we’ll work with you to align the cornerstones of your unique business with your audience
in a memorable way. The end result is a manifestation of your true identity; a authentic brand that people can believe in.

Branding & Identity Basics

Do you have a complex brand with multiple sub-brands? Not sure what your best angle is? We’ll give you the positioning and perspective you need.
We love starting from scratch! From the very beginning, we fuse our visuals with the right words to present you with complete concepts.
We’ll take your logo and develop a complimentary visual language to create a strong and recognisable brand that communicates your story.
Forward-thinking business essentials include beautifully branded items to maximize day-to-day interactions and promote public exposure.
This “Branding Bible” puts firm rules in place to ensure your new brand is used properly to maximize recognition and avoid dilution.
Does your brand image need to be polished and updated? We can refresh all or just some of your existing brand to reveal a shiny new exterior.