Graphic Design
Logo
Brand Development
Stationery
Visual Identity Guidelines
Concept Development
Message Development
Direct to Consumer Advertising
Print Collateral
eGraphics
Audience Profile
A 70% Men, 30% Women split aged 28 – 40 who work in the commercial real estate sector in Calgary and are looking to advance their careers while networking with like-minded individuals.
Creative Strategy
The visual language of The BOMA Calgary Foundation brand sprouted from TBCF’s key messaging: permanency, trust, hope, growth, and promise. TBCF acts as a general support system for persons new to the industry, or wanting to further their education, by ensuring growth in all areas. The Waking Eye conveyed this by juxtaposing the building and leaf elements, which represent the two attitudes of the new brand.
Comprehensive Visual Identity Guidelines were developed to ensure brand consistency.
Client Testimonial
“The Waking Eye is our preferred service provider for any creative communication. They work with our budget and always deliver a high quality product. They give suggestions and help us to see a wider range of options. They come back with great ideas that are varied and interesting – very creative. They are personable and provide an excellent product for a reasonable cost.”Lia Robinson, Manager, Communications and Member Services, BOMA