Scope of Work

Graphic Design
Brand Development
Copywriting
Concept Development
Message Development
Web Design
HTML/CSS Development
CMS Implementation

Audience Profile

Canadian oil and gas executives, heavily make skewed, 35 – 60.

Creative Strategy

When we began working with Cabra Consulting, they had an existing logo, but lacked a strong brand. With only a logo to incorporate, we had carte blanche with the rest of the project and brought Cabra’s branding and website into the 21st century. The Waking Eye worked closely with Cabra to understand their edge in the always competitive oil and gas industry and align their key messaging with a direct and engaging new look.

Safe, professional, trustworthy, well-trained and experienced describes Cabra’s new online attitude. A unique colour palette, bold typography, simple iconography, and graphic, linear treatment of information allow Cabra to showcase their specialized service offering and prized team of highly-qualified geologists. Content was rewritten and reorganized to present Cabra as the industry leaders they’ve grown to become.

This website comes complete with a secure client login area to protect Cabra’s most privileged information and an Expression Engine powered content management system. This user friendly CMS allows Cabra to handle all website updates in-house.

The new cabra.ca rocks!

Client Testimonial

“When Cabra asked me to bring their website into the 21st century, I knew I would need a professional design and development team that would make an impression. Boy did The Waking Eye fit the bill. From their process-oriented proposal to the personalized homework for each member of Cabra’s team to keep things on track, Justine and her team showed a level of dedication and passion I have yet to see repeated. Important changes in the client’s requirements were dealt with in a simple phone call, and TWE always knew what important questions had to be answered before going forward. The result?
A spectacular website that puts Cabra’s competitors to shame, all on time and on budget.”

Daniel Gill, OSO / Cabra Consulting

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