Boutique agency charm with BIG agency results.

The Waking Eye is available internationally:
a call, email, video chat, or in-person cup of coffee away.

Contact Justine Maguire / Creative Director
E / T 587.351.6658

A Cake For Every Occasion

Scope of Work

Art Direction
Graphic Design
Message Development
Concept Development
Print Collateral
Point of Purchase Material
In-store Displays
Social Media Advertising

Audience Profile

Women 18 – 45 with disposable income. They have the ability and inclination towards treating themselves. They feel that they and their family members deserve the best that money can buy and this is a large part of their lifestyle. They are familiar with Marble Slab Creamery’s ice cream, but may be unfamiliar with their line of gourmet ice cream cakes.

Creative Strategy

Increase customer awareness in cake variety and customization based on their lifestyle. Customers will realize that Marble Slab’s cakes aren’t just for special occasions and begin to celebrate the everyday moments in their lives, resulting in increased sales. The print campaign showcases more practical life celebrations, while the online campaign explores the playful side of this far-reaching concept.

Client Testimonial

“We have always enjoyed working with Justine and highly value her contributions to our organization.
She is very creative, competent and has a strong work ethic.”

Cam Inglis, President,
Marble Slab Creamery Canada