Boutique agency charm with BIG agency results.

The Waking Eye is available internationally:
a call, email, video chat, or in-person cup of coffee away.

Contact Justine Maguire / Creative Director
E / T 587.351.6658

Cones for Kids Campaign

Scope of Work

Event Naming
Event Collateral
Art Direction
Graphic Design
Direct to Consumer Advertising
Point of Purchase Material
In-store Displays
Email Marketing

Audience Profile

Women 18 – 45 with a disposable income and families with children,
who make up 34% of Marble Slab Creamery’s total ice cream consumption. They are interested in fundraising efforts, supporting local businesses and giving back to their communities.

Creative Strategy

In order to promote Marble Slab Creamery’s grassroots relationship with Big Brothers Big Sisters Canada, we devised an annual fundraising campaign that encourages the target audience to donate in support of a great cause. Taking a carefree, childlike approach to the aesthetic with illustrative touches, we incorporated both the Marble Slab Creamery and Big Brothers Big Sisters brands for a synergetic result. Big Brothers Big Sisters recent rebranding was fused into the creative direction of the campaign, extending their new “Start Something” theme.

Measurable Results

The campaign raised $34,532 for
Big Brothers Big Sisters Canada in the 10 days it ran during the summer of 2011.

Client Testimonial

“As a contract Creative Director, Justine shines in being able to take little direction and produce an innovative and unique product for her clients. Justine prides herself in providing her clients with the best results. She will always produces a project on time and will continue to revise her work until the client is completely satisfied with the end result.”

Larra Caldie,
Marble Slab Creamery Canada