Boutique agency charm with BIG agency results.

The Waking Eye is available internationally:
a call, email, video chat, or in-person cup of coffee away.

Contact Justine Maguire / Creative Director
E / T 587.351.6658


Scope of Work

Art Direction
Graphic Design
Concept Development
Print Collateral

Audience Profile

Women 25 – 50 interested in interior design and DIY, with a household income of $85K+.

Creative Strategy

We targeted our audience’s DIY sensibilities by inspiring them to exercise their creativity and take ownership in the decorating of their homes. The ultimate goal was to use the DecoGuide as a vehicle to market all the tools of the Picture Hanging Kit™ as a unique “one-stop” kit that makes creating fresh wall arrangements fun and easy, while adding value to the kit and easing
the intimidation factor.

Inspiration for the DecoGuide concept was taken from paint swatch cards and the guide was developed at the actual size of swatch cards for convenience and an added element of familiarity.

Account Manager

Sharole Lawrence


Marni Wedin