Boutique agency charm with BIG agency results.

The Waking Eye is available internationally:
a call, email, video chat, or in-person cup of coffee away.

Contact Justine Maguire / Creative Director
E / T 587.351.6658

Ice Cream Cupcakes

Scope of Work

Art Direction
Photoshoot Direction
Graphic Design
Message Development
Concept Development
Print Collateral
Direct to Consumer Advertising
Point of Purchase Material
In-store Displays
Social Media Advertising
Email Marketing

Audience Profile

Women 18 – 45 with disposable income that have the ability and inclination to treat themselves and their families with the best that money can buy. They enjoy cupcakes and baked goods, as well as ice cream treats and consider themselves foodies. They are always looking for new and unconventional products.

Creative Strategy

To position Marble Slab Creamery’s innovative ice cream cupcakes as the ultimate choice for indulgence, we introduced a specific brand look that was unique from the rest of their product offerings for a distinct and memorable campaign. By focusing
on the premium ingredients we maximized the drool-factor across print and web media.


Jean Perron

This campaign launched in all Marble Slab Creamery Canada and Singapore locations.