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Low-Fat Yogurt Campaign

Scope of Work

Art Direction
Graphic Design
Message Development
Concept Development
Print Collateral
Point of Purchase Material
In-store Displays
Email Marketing

Audience Profile

Women 18 – 45 with disposable income that not only have the ability and inclination to treat themselves and their families with the best that money can buy, but place value on healthy living and nutrition as well.

Creative Strategy

Marble Slab Creamery’s all new Low-Fat Yogurt product line was in response to the market shift towards living a healthier lifestyle. The main objective of this spring campaign was to communicate a light, bright, and healthy feeling; a departure from Marble Slab’s usual rich and indulgent visual language. Simple, direct copy was used to communicate that the Low-Fat Yogurt version of the target audience’s favorite flavours of super premium ice cream is every bit as delicious—and customizable with fixins—as the original; only less fat and frills.