Boutique agency charm with BIG agency results.

The Waking Eye is available internationally:
a call, email, video chat, or in-person cup of coffee away.

Contact Justine Maguire / Creative Director
E / T 587.351.6658

Rich & Real Contest

Scope of Work

Art Direction
Graphic Design
Message Development
Concept Development
Print Collateral
Outdoor Advertising
Direct to Consumer Advertising
Point of Purchase Material
In-store Displays
Social Media Advertising
Email Marketing

Audience Profile

Women 18 – 45 with disposable income. They have the ability and inclination towards treating themselves and enjoy the life’s luxuries. They are fascinated by travel and exotic locations; they feel that their family deserves the best that money can buy.

Creative Strategy

Execute a unique and engaging solution to communicate both brands, while making this cross Canada promotion appeal to a very upscale demographic. The name “Rich & Real Contest” was developed to showcase Marble Slab’s rich flavour and super premium quality, as well as their fresh, real, 100% Canadian Dairy ice cream. The contest logo is a juxtaposition of both “rich” and “real” visual elements and is a play on Marble Slab’s logo, for instant brand recognition with a glitzy twist.


Karin Maxey

Account Manager

Sharole Lawrence