Boutique agency charm with BIG agency results.

The Waking Eye is available internationally:
a call, email, video chat, or in-person cup of coffee away.

Contact Justine Maguire / Creative Director
E blink@thewakingeye.com / T 587.351.6658

Archives Page

// on August 2012
A Cake For Every Occasion

A Cake For Every Occasion

We increased customer awareness in cake variety and customization based on their lifestyle and the celebration of everyday occasions....
BOMA Calgary Foundation

BOMA Calgary Foundation

We branded BOMA's newest concept; a foundation supporting education and career development in Calgary's commercial real estate sector....
Cones for Kids Campaign

Cones for Kids Campaign

We created an event name and visual language that promotes Marble Slab Creamery's grassroots partnership with Big Brothers Big Sisters....
Ice Cream Cupcakes

Ice Cream Cupcakes

We dreamt up a full-scale campaign to introduce an innovative product as the ultimate choice for indulgence....
Low-Fat Yogurt Campaign

Low-Fat Yogurt Campaign

As a response to the market shift towards living a healthier lifestyle, we introduced a light and bright low-fat yogurt campaign....
Not Your Mother’s Brownies

Not Your Mother’s Brownies

To introduce these gourmet brownies with an edge, we got cheeky with names, taglines and visual personality for a modern twist on a classic....
Rich & Real Contest

Rich & Real Contest

This diamond studded cross-promotion between Marble Slab Creamery and WestJet Vacations offers up the chance to get rich, for real....