Boutique agency charm with BIG agency results.

The Waking Eye is available internationally:
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Contact Justine Maguire / Creative Director
E blink@thewakingeye.com / T 587.351.6658

Archives Page

// on August 2012
A Cake For Every Occasion

A Cake For Every Occasion

We increased customer awareness in cake variety and customization based on their lifestyle and the celebration of everyday occasions....
Astrella Fruit Beer

Astrella Fruit Beer

Fruit and beer come together in a spontaneous night of passion. The result: Astrella, a freewheeling love child with a bubbly personality....
Cones for Kids Campaign

Cones for Kids Campaign

We created an event name and visual language that promotes Marble Slab Creamery's grassroots partnership with Big Brothers Big Sisters....
DecoGuide

DecoGuide

The booklet we designed for the Picture Hanging Kit™ positioned it as a unique one-stop kit to create fun and easy wall arrangements....
Ice Cream Cupcakes

Ice Cream Cupcakes

We dreamt up a full-scale campaign to introduce an innovative product as the ultimate choice for indulgence....
In-Store Displays & Signage

In-Store Displays & Signage

A sampling of various point of purchase material, posters, in-store displays and signage we’ve created for Marble Slab Creamery....
Low-Fat Yogurt Campaign

Low-Fat Yogurt Campaign

As a response to the market shift towards living a healthier lifestyle, we introduced a light and bright low-fat yogurt campaign....
Not Your Mother’s Brownies

Not Your Mother’s Brownies

To introduce these gourmet brownies with an edge, we got cheeky with names, taglines and visual personality for a modern twist on a classic....
Rich & Real Contest

Rich & Real Contest

This diamond studded cross-promotion between Marble Slab Creamery and WestJet Vacations offers up the chance to get rich, for real....